This section contains the answers to many of the questions that we are asked. Please also see our Links to extended information
Where is the tunnel? It is on the Water of Leith Walkway, in southwest Edinburgh. Because it's a former railway tunnel it doesn't have a postcode (though EH13 OJX is the nearest), but the following Google Maps link is helpful in finding it:
The Google "Plus Code" is WP5Q+5X Edinburgh
Why do you think that the mural will increase footfall for Colinton? The idea for the project came when our bank and a number of key retail businesses in the village were closing. We spoke with a number of people who had been involved with public art projects in the UK, Canada and the USA; and the consensus was that major public artworks become “destinations” in their own right. The small town of Chemainus, on Vancouver Island, saw an increase of almost 100,000 visitors annually after their mural project. We don’t expect to emulate that, but have been rigorous in establishing baseline footfall and cyclist data along our section of the Water of Leith Walkway so that succeeding annual surveys can measure change - which we anticipate being upward. We're repeating the annual footfall count at the oment.
What are you doing about the wet parts of the tunnel? Since the Council did some repointing and other remedial work there is much less wetness, but about 3% of the tunnel is still damp or actively wet. Our artist came up with a briliiant solution, which addresses that problem and gives other benefits. 9mm marine plywood boards will be attached to the walls in various parts of the tunnel, including the wet bits. There will be a gap behind them so that air and water can circulate, and they will be removable for the Council's periodic structural inspections. The boards can be shaped, e.g. cut out like a person or an animal, or left square. That enables a sort of 3D effect in places. The smooth surface the boards also enables fine details to be painted, which isn't possible on the brickwork. Finally, the boards can be carried to schools, youth groups and other community participants for painting, taking the mural to them rather than needing to bring them to the tunnel. After painting, they will be varnished on both sides and mounted onto the brickwork.
Surely this project will just attract more graffiti? This was also a concern of ours and we we have considered it very carefully. First, there is a body of research evidence which indicates that good quality public art tends to reduce the incidence of casual and/or antisocial graffiti. Some links to that research are at http://www.colintontunnel.org.uk/index.php/further-reading. We also consulted City of Edinburgh Council’s anti-graffiti specialists, who were unequivocal in saying that putting a mural in the tunnel is the best thing that could be done. We also considered, but ultimately rejected, using an anti-graffiti coating. That decision was primarily because, whilst affording limited protection, it would adversely affect the tunnel bricks’ ability to “breathe”, thus potentially causing long term damage. Finally, and pragmatically, we have accepted that there will always be a small risk of damage being done by a stupid minority, and our contract with the artist includes an initial five years of maintenance and repairs so that any unwanted additions are removed quickly. If funds permit, that post-painting repair provision will be extended further.
How much will it cost? The total project cost is a little over £100,000. That includes ongoing running costs in terms of the provision for the five-year maintenance that is in the artist's contract. There may be additional minor costs for ongoing schools and community engagement events, but we plan that these will potentially be covered by income from post-mural merchandising. That is likely to be part of a collaboration between ourselves and Colinton Village Enterprise, who have plans to develop the shed in Spylaw Park as a heritage centre. That would serve as a retail outlet for tunnel mural prints and souvenirs, although that longer-term strand of our marketing is not yet fully developed - we're mainly concentrating on creating the mural at present.
Do you need all the money before you start? Some front-end loaded capital projects, such as the statue and railings projects that have been done so well by Colinton Community Conservation Trust, require that almost all of the funding is in place before the project begins. We are able to take a more flexible approach and our agreement with the art team is that we will take the project forward as a series of "panels", or mural components, as funding permits, taking a more dynamic approach. That is also helpful for the artists, who need to have time available to address other clients' needs rather than having their time totally committed to our project. We are also currently setting up with Virgin Money Giving (more cost-effective than JustGiving, as well as being UK based), where we will be going down the route of an income vs. target "thermometer" being displayed. We also have the technology in place to show a funding vs. target map on our website, but have not yet activated it.
You mailed some houses in Colinton asking for funding. Is that it? No - the limited local mailing was a focussed approach based on our local demographics, but the main "launch" of both project and local donating will be three-fold. The Colinton Amenity Association, with whom we have been working closely, kindly gave us a huge support in the Spring edition of the Colinton Magazine. The front and back covers featured pictures of the tunnel with an emphatic request for support on the back cover. At the centre of the magazine was a four-page series of articles, providing a project update, an artist profile and releasing the design concept. Every copy of the magazine also had a loose insert, with a "please donate" request on one side and a gift aid form on the other. There will be an update - with pictures of the mural in progress - in the forthcoming edition as well as in the Parish Church's "Colinton News". Please help us. See our "Giving" page or use this link to Virgin Money Giving:
When will you "go public"? We have always said that the point at which paint is on walls and there's something to see will be much more attractive to the media than merely releasing the concept. It's about showing something real, something striking. We now have a stunning images covering a quarter of the tunnel. Expect coverage any time now!
What's the plan? We started painting at the end of June - though weather meant that our original work schedule had to be changed. There are now stunning images on 32 metres of walls and ceiling, and masonry painting/surface prep is further on than that. Having something to see is already attracting people (from far afield as well as from Edinburgh) and, we hope, is also attracting both publicity and donations. It's great to have gone from "we're planning ..." to "We are ...!"
And when will it be done? That depends on funding as well as artist resources, tunnel temperatures and weather - it is likely to take until early/mid 2020. Our main concern is to have a high quality outcome, and quality is more important than speed.